A guide to marketing agility

Agile marketing is the ability to adapt or refocus marketing effort quickly and successfully in response to changes in customer behaviour, market conditions and business direction to benefit market share or share of wallet. It sounds simple, yet the means of achieving this agility are more complex.

Effective Segmentation - six steps to effective segmentation

Segmentation is a powerful tool to help achieve your business strategy and drive higher value to your brand. 'Sure', I hear you say, 'we all know that', and you'll probably have some form of segmentation in your business today; but is it really effective? Has it been built the best way drawing together the power of data, analytics and market research to provide an actionable tool to drive product decisions, pricing strategy and targeting? Or is it just used for creative? Or worse still, is a set of profiles in a glossy report sitting unused in a file?

Customer as a Service CRM PoV Online

Social media is  becoming established as a way to extend the concept of service delivery by providing a platform on which peers can swop information about products or services and get questions answered.

Accenture believes that such peer-to-peer customer service—which it calls “customer-as-a-service”—will really make an impact in the business-to-business (B2B) market where it will amplify the benefits across the whole service spectrum.

Web Content Management For Online Customer Experience

The web content management (WCM) market is in transition. Functionality to enable publishing to the Web — whether internally or externally — has become commoditized. Yet now, the WCM market is growing based on customer experience management (CXM) needs, including multichannel delivery, content targeting, analytics, and integration with other CXM technologies.

Managing multiple websites

This whitepaper covers why we, at ThoughtMatrix, believe SDL Tridion's BluePrinting module is uniquely suited for implementing complex multisite, multi-channel, multi-local operational and personalization challenges organizations face today.

Targeting, Profiling and Personalization

This is second in a series of papers that present emerging strategies and best practices for senior marketers to help their organizations prevail at today's speed-of-light rate of change. Success metrics are evolving to encompass a longer-term perspective.

Reducing Online Customer Struggle

As the online channel becomes increasingly valuable to business, it is vital for organisations to ensure that the customer journey is as pain-free and seamless as possible. But what are ebusinesses doing to identify customer struggle? And what are the consequences of failure? The Reducing Customer Struggle Report, published by Econsultancy in association with Tealeaf, is based on a global online survey of almost 500 business professionals working for companies involved in e-commerce and e-business.

ROI for the online channel

As we have moved into the era of the customer, new requirements are forcing customer-facing organizations to rethink how to engage and inspire online audiences. However, in an economy where every investment needs to be balanced against cost reductions and its effect on executing business objectives, it is essential that the projected return on investment is known prior to making any purchasing decisions.

Bra råd vid införande av CRM-system

Idag är det den breda massan som använder CRM systemen och då krävs ett system som är enkelt att använda - och kanske i många fall mindre avancerat. Och för snabbaste avkastning (ROI) krävs en beprövad, pragmatisk metod för införandet. På webCRM använder vi en pragmatisk metod för införande av CRM-system som vi och våra kunder har haft stor framgång med. Vi har samlat våra bästa tips i denna vägledning och hoppas att du kommer att dra nytta av dem oavsett om du väljer vårt system eller någon annans.

7 steg mot en mer effektiv marknadsavdelning

Hela 72% av det tillfrågade marknadsförarna anser att det finns en mycket stor effektiviseringspotential på deras marknadsavdelning. Det innebär att många marknadsavdelningar kan öka sin ROMI (return on marketing investment) avsevärt genom att förbättra sin produktivitet och kvalitet.